Personal branding has become accepted as a key part of a job search candidates actions when seeking new employment. But that is not where it stops.
In today’s global marketplace, it’s a concept that it being embraced by forward-thinking companies (like Pepsi, Cap Gemini, Microsoft, Scotiabank, Canadian Tire and TD Bank) who understand that their human capital is their greatest asset. Retaining and engaging their very best people are the competitive edges that will make the difference.
The days of guaranteed promotions and time served no longer apply. Employees need to be responsible in taking proactive action in managing their careers. It is up to them to own the definition of who they are.
With the leaner workforces of today, all employees need to be performing at the top of their game. Personal branding gives them the tools to do that by helping them unearth their unique value and develop a plan to maximize that value in all that they do. Personal branding is all about uncovering and leveraging strengths, enabling employees to contribute at new levels.
All presentations can be tailored to client messages and desired outcomes and delivered in keynote format – typically 45-90 minutes as well as half to 2 day workshop format. Naturally the longer the timelines the more interactive exercises and depth can be included. Some presentations have been the kick off to longer programs that provide a coaching/consulting element on group and/or 1:1 formats.
Longer presentations are highly interactive which enables participants to understand and start to experience the benefits of the subject matter. There are numerous interactive pieces that can be included to take the participants through a discovery process and journey leading to some concrete individual steps they can take away from the session and start to take action on.
Previous delivery of these presentations tailored for clients have included other aspects of personal branding and can be adapted as needed, such as;
- Online branding – externally and internally.
- Employee engagement and retention.
- Leadership branding.
- Team branding.
- Connection to corporate brand, vision, values, mission.
- Communication themes and plans.
- Networking, relationship building – internal, external and online.
- Social media – internal and external.
- Brand environment awareness and development.